Mission Statement

The mission of Theatre for a New Audience is to develop and vitalize the performance and study of Shakespeare and classic drama. In 2001, Theatre for a New Audience became the first American theater to be invited to bring a production of Shakespeare to the Royal Shakespeare Company, Stratford-upon-Avon.

Values and Strategies:
We are guided in our work by five core values: a reverence for language, a spirit of adventure, a commitment to diversity, a dedication to learning, and a spirit of service. These values inform what we do with artists, how we interact with audiences, and how we manage our organization.

Language is at the heart of all we do. We focus on the language and ideas of writers. We believe that hearing great language powerfully expressed improves our listening skills, opens our eyes, and deepens our perception and understanding of the world around us. We infuse our work with adventure—provocative ideas, visual boldness, and a sense that we are on a lifelong journey with Shakespeare and classic drama. We are committed to diversity—diverse approaches to dramatic material, diversity in casting and audiences, and multifaceted relationships with uniquely different communities. Learning is a fundamental principle of the Theatre, and we value learning as a process that takes place over time—a process that depends on our ability to promote curiosity, reflection, study, research and dialogue in all our work. We are dedicated to service. Inspired by our civic role, we seek to create broad public access and to bond the diverse New York community through the language, pleasure and ideas of classical drama.

To advance our mission and values, Theatre for a New Audience:

  • produces Shakespeare side by side with other plays of classic stature and major contemporary plays, creating a dialogue over centuries between Shakespeare and other authors about our contemporary world;
  • builds long-term associations with artists and offers programs for their growth and ongoing development;
  • promotes the humanities by presenting dynamic discussions with leading intellects in a variety of fields in conjunction to the plays we present;
  • plays for wide-ranging audiences—from connoisseurs of diverse repertory to young people who are seeing groundbreaking productions for the first time;
  • promotes access for diverse audiences by offering economically-priced tickets;
  • provides rich arts-in-education programs, including teacher training and the largest arts-in-education program in New York City to introduce Shakespeare to Public School students;
  • uses its facilities and intellectual resources to serve the local artistic, educational and social communities where the Theatre operates, and contributes to the international theatre community through touring, artistic exchanges and partnerships.

By Milton Glaser