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DIRECTOR OF MARKETING

Founded in 1979, Theatre for a New Audience (TFANA), an award-winning off-Broadway LORT-C theatre, seeks a Director of Marketing to join its leadership team.  TFANA’s cornerstone is Shakespeare which it produces alongside classic and contemporary drama at its first permanent home, the 27,000-square foot Polonsky Shakespeare Center (PSC) in downtown Brooklyn.  TFANA opened PSC November, 2013.  It contains the 299-seat uniquely flexible Scripps Mainstage and 50-seat Rogers Studio.

The Director of Marketing supports the development of and implementation of strategic marketing, advertising, and communication initiatives.  These promote TFANA’s programs and productions with the aim of achieving all subscription, single ticket, and audience engagement goals.  Marketing materials are complementary to TFANA’s fundraising campaign and humanities and education programs so there are coordinated communications.  The Director of Marketing reports to Jeffrey Horowitz, Founding Artistic Director.

TFANA is an equal opportunity employer and is deeply committed to the principals of equity, diversity, and inclusion both onstage and off.

PRIMARY RESPONSIBILITIES

  • Responsible for planning and leveraging TFANA’s available resources to position the organization and its activities in the competitive marketplace while supporting its day-to-day marketing operations.
  • Develop and manage the departmental budget and associated earned income goals.
  • Plan and manage the timely execution of approved marketing efforts, including annual subscription and single ticket sale campaigns, and audience outreach efforts through direct mail, telemarketing, digital, electronic, and front of house communications.
  • Oversees the daily activities of TFANA’s marketing manager; works closely with a marketing team that includes, the Founding Artistic Director, General Manager; press representative, digital service providers, Ann Murphy, marketing consultant, Milton Glaser, celebrated graphic designer, Myrna Davis, copy writer, Jonathan Kalb, resident dramaturge and other marketing/advertising partners.
  • Maintains TFANA’s website with current production information.
  • Oversees production and dissemination of all institutional marketing materials.
  • Evaluates and analyzes the effectiveness of various strategic marketing initiatives executed on behalf of TFANA.
  • Directs market research to assess customer perceptions (both internal and external) about TFANA.
  • Develop and execute audience/subscriber engagement programs.
  • To increase TFANA’s subscription base.

 REQUIREMENTS

 Minimum of six years of experience in non-for-profit arts/entertainment marketing and public relations.

  • Excellent writing, verbal, analytical, organizational, and communication skills
  • Proven ability and understanding of how to develop and manage a budget
  • Experience supervising people.
  • Bachelor’s Degree required, Master’s Degree preferred

 To apply please submit cover letter, resume, and three references to jobs@tfana.org.  Please no phone calls.

 

INTERNSHIPS

We are currently seeking applications for Winter/Spring 2018 internships.Theatre for a New Audience offers internships in several areas for college students, graduate students, and students between terms. Please see below for a description of internships offered at Theatre for a New Audience.  

To apply for an internship, please fill out the INTERNSHIP APPLICATION 2018 FORM and send with a professional resume (rather than an actor resume) and a cover letter specifying the internship for which you are applying. Some internships may require additional materials, as indicated in their description. Email materials to Torrey Townsend at ttownsend@tfana.org with the subject line “Internship.” You may also contact Torrey Townsend via email with any questions related to your application. No phone calls please! Applications that do not follow these guidelines will not be considered.

 

DEVELOPMENT/SPECIAL EVENT INTERNSHIP

Materials required: Application form, professional resume, cover letter, and a writing sample (preferably a fundraising related letter or proposal).

Interns in the Development Department receive well rounded, hands-on experience in raising contributions for a major New York City classical non-profit theatre. Interns report to the Development Manager but have direct access and regular contact with the Director of Institutional Advancement and Development Associate.

The spring internship focuses mainly on the Theatre’s annual gala, which raises over $700,000 annually and will take place on Tuesday, May 15, 2018.

Responsibilities:

  • Assist in the organizing of the 2018 Gala auction
    • Brainstorm and research potential auction packages
    • Write and send in-kind donation request letters
    • Follow up on requests through phone calls, emails, and in-person solicitations
    • Write descriptions of received auction items and gather pictures for auction collateral
    • Send acknowledgement letters to auction donors
  • Assist with the planning and implementation of special events
  • Prepare research on individual and foundation prospects
  • Prepare proposal and report packets
  • Assist with the spring membership appeal, donation thank you letters, and post-show membership e-blasts
  • Filing, data entry, and assistance with mailings as needed
  • Other duties upon request

Interns will have opportunity to:

  • Learn about donor prospect research
  • Write and prepare a grant to a foundation new to the organization
  • Attend special events

Development Interns are also included in department and staff meetings and will have an exit interview with the Director of Institutional Advancement upon completion of their time at Theatre for a New Audience. Interns are encouraged to brainstorm about projects that interest them, and the department strives to provide personalized, resume building experiences for each intern.

Knowledge of Microsoft Office Suite, Raiser’s Edge, Constant Contact and WealthEngine preferred but not required. Preferred availability through the end of May 2018. Must be available the entire day on May 15.

 

EDUCATION INTERNSHIP

Materials required: Application form, professional resume, cover letter, and two references.

Theatre for a New Audience’s Education Department provides a challenging and rigorous educational experience designed to support and advance students’ learning grades 5-12, in both English Language Arts and Theatre. We offer the largest in-depth programs in the New York City Public Schools to introduce Shakespeare and other classics. Since 1984 our programs have served nearly 130,000 students, ages 9 through 18, in New York City Public Schools city-wide. The Education Department seeks an energetic, self-motivated individual, with interest in theatre education administration. This position will be 10-15 hours a week in the winter with the possibility to continue and/or increase hours in the spring. Tasks include:

  • Support in program implementation, including school recruitment, research, scheduling, and school site visits.
  • Support in World Theatre Project and New Voices Project and program development.
  • Assist with Shakespeare residency Teaching Artists Training.
  • Proof read World Theatre Project curriculum guide.
  • Prepare materials for summer teacher training institute.
  • Assist with student matinees.
  • Various other administrative duties.

Candidates should possess excellent organizational and interpersonal skills, proficiency with computers, a strong interest in education, and attention to detail. The position may require attending meetings and/or observing teaching artists in classrooms around New York City, and therefore candidates should feel comfortable navigating public transit. The candidate will gain valuable hands-on experience in the arts education world, and it is an ideal position for individuals pursuing careers in arts education as administrators. Previous administrative experience preferred.

 

 

Pictured above: Kathryn Hunter and cast members of A Midsummer Night’s Dream, photo by Joan Marcus.