About Theatre for a New Audience
Founded in 1979, Theatre for a New Audience (TFANA) is an award-winning off-Broadway LORT- C theatre whose mission is to develop and vitalize the performance and study of Shakespeare and classic drama alongside other new work. TFANA is dedicated to building a culturally diverse and equitable environment and strongly encourages applications from underrepresented populations. The position will remain open until a diverse and qualified pool of candidates is identified.
Values and Strategies:
We are guided in our work by five core values: a reverence for language, a spirit of adventure, a commitment to diversity, a dedication to learning, and a spirit of service. These values inform what we do with artists, how we interact with audiences, and how we manage our organization. Language is at the heart of all we do. We focus on the language and ideas of writers. We believe that hearing great language powerfully expressed improves our listening skills, opens our eyes, and deepens our perception and understanding of the world around us. We infuse our work with adventure—provocative ideas, visual boldness, and a sense that we are on a lifelong journey with Shakespeare and classic drama. We are committed to diversity—diverse approaches to the dramatic material, diversity on our staff, in our casting and audiences, and multifaceted relationships with uniquely different communities. Learning is a fundamental principle of the Theatre, and we value learning as a process that takes place over time—a process that depends on our ability to promote curiosity, reflection, study, research and dialogue in all our work. We are dedicated to service. Inspired by our civic role, we seek to create broad public access and to bond the diverse New York community through the language, pleasure, and ideas of classical drama. To advance our mission and values, Theatre for a New Audience:
- produces Shakespeare alongside other plays of classic stature and major contemporary plays, creating a dialogue over centuries between Shakespeare and other authors about our contemporary world;
- builds long-term associations with artists and offers programs for their growth and ongoing development;
- promotes the humanities by presenting dynamic discussions with leading artists and scholars in a variety of fields in conjunction with the plays we present;
- programs for wide-ranging audiences—from connoisseurs of diverse repertory to young people who are seeing groundbreaking productions for the first time;
- promotes access for diverse audiences by offering economically-priced tickets;
- provides rich arts-in-education programs, including teacher training and the largest in-depth program in New York City to introduce Shakespeare to Public School students;
- uses its facilities and intellectual resources to serve the local artistic, educational and social communities where the Theatre operates and contributes to the international theatre community through touring, artistic exchanges and partnerships.
The Marketing Manager is a key member of TFANA’s marketing and communications team and reports to the Director of Marketing and Communications, and works closely with general management, press, and other internal departments.
- Run daily sales summaries, maintain internal tracking documents, and report on trends and analytics.
- Oversee the creation & deployment of all emails, including pre-and post-show communications and paid eblasts.
- Create digital content for the theatre’s front-of-house digital and printed displays, website, and social media channels.
- Update website and liaise with vendor/developer on larger projects.
- Assist in creative design/production of collateral by coordinating with vendors, including designers, photographers, videographers, and printers.
- Assist with the advertising process, including placing reservations, tracking IOs, monitoring deadlines, and delivering assets on time.
- Manage social media strategy and execution.
- Assist with listwork and list pulls for all direct mail campaigns.
- Maintain marketing department calendars and the photo/video archive.
- Distribute press clips and maintain press archive.
- Develop and sustain positive relationships with community groups, local businesses, and neighboring organizations.
Qualifications & Traits
- 2-3 years of experience working in marketing, communications, advertising and/or demonstrate a knowledge and passion for theatre, especially Shakespeare and the classics.
- Bachelors degree or equivalent work experience.
- Professional experience working with OvationTix or other ticketing software, WordPress or other CMS platforms, Microsoft Office (especially Excel), Adobe CC, and HTML.
- Positive self-starter with excellent project management, organizational, and analytical skills.
- Ability to thrive in a fast-paced environment.
- Must be available for evening and weekend hours as needed.
- Effective communicator with a sharp eye for detail and logistics.
- A positive open mind to new ways of working and a sympathetic approach to people working under pressure in an artistic environment.
Compensation will be commensurate with experience and competitive with similar positions within the nonprofit Off-Broadway field. Benefits include medical, life, long-term disability insurance, and paid time off.
Applicants for this position should send resume, cover letter, and salary requirements to
PLEASE PUT “Marketing Manager Search” in the subject line of the e-mail.
Marketing Manager Search
Theatre for a New Audience
154 Christopher Street, Suite 3D
New York, New York 10014